We’ve noticed that over the past decade, teenagers and young adults have really driven the explosive sales of fashionable and athletic socks. Influenced by a new wave of accessories being worn by sports teams and celebrities, the iGeneration is buying socks for the same reason they buy certain shoes, shirts, and hats: to make a statement or association.

Now, more than ever, colleges, varsity teams, and universities have the opportune moment to promote their brands and engage their students using custom socks. Our client feedback indicates that students are responding very positively towards events and programs involving socks.

Some of the instances we’ve worked with colleges have included creating custom socks for:

• Frosh welcome packages
• Spirit wear for varsity events
• Alumni donation drives
• Giveaways at recruitment fairs
• Graduating class gifts

A quality pair of socks have a long useful product cycle, meaning students and alumni will be promoting the school’s brand for years to come. Creating a custom branded product with the mass appeal that socks are experiencing right now is an opportunity you don’t want to miss out on.

About the author

EVERSOX is a worldwide supplier of custom branded socks for businesses, retailers, and promotional products distributors — with over 10,000 designs manufactured & 100 major brands served since 2010.