Research shows that sales of print and patterned socks are increasing while those of solid colors are declining. This is because socks have now become an accepted medium for expression. Here are a few different styles that are currently on the uptrend.

Rihanna’s Iconic Looks Collection is just one of many instances of celebrities expanding their brand presence into socks. With other celebrities jumping on the opportunity to design their own socks, one can’t help but wonder, “why socks?”

Socks may not be a dominant part of U.S. and Canadian culture yet, but they are becoming a more prominent form of expression. How do other countries treat socks? In many parts of the world, they are a very important part of fashion, culture, and tradition.

If you’re a retailer, promotional products distributor, or a company that uses promotional socks as giveaways, you may need to up your sock game this year. That may mean stocking up on higher quality, better made socks or offering greater variety.

Making up about 25 percent of the U.S. population and 21 percent of consumer discretionary purchases, millennials are a target for many brands. Learn how to effectively market to millennials with promotional products.