For many men, socks are an afterthought. They put on any old pair available. This attitude comes from a time when dress socks offered fewer choices in color and style. Today’s sock lines offer nearly every color and pattern imaginable.

Socks have existed in some form for thousands of years. What started out as something needed for warmth and protection against the harsh material of early shoes has evolved into status symbols, fashion statements, and forms of expression.

Consumers have abundant choices when it comes to apparel. Distinguishing your brand from the competition requires a deliberate marketing approach. Here is an essential three-step process to marketing your apparel or sock brand.

During winter, your best defense against the elements is wool. Wool’s popularity is owed to its insulating properties, feel, and aesthetics. But even wool-lovers sometimes get confused with differentiating the various types of wool found today.

Long before colorful socks emerged as a trendy fashion accessory for men, the techie subculture had already embraced them as a fashion staple. Nowhere is this more evident than in Silicon Valley, the mecca of the technology industry, where even